Per-Per-Click (PPC) advertising is one of the oldest forms of online advertising. It remains one of the most popular forms of adverting online and for good reason.
PPC creates brand awareness, it can help with a new site’s SEO and can generate impressive leads when down correctly.
However, PPC can be hard to master and takes a lot of time to learn.
Each platform has its own set of rules, regarding:
• Click costs
• Ad placement
• Ad type
• Length of campaign etc.
If you choose to undertake PPC, there are professional marketing agencies such as CreatorSEO which can help you, but you should know certain aspects of PPC, what it does and how it can help your business.
What is PPC and how does it work?
Pay-Per-Click (PPC) adverts can be found across search engines, social media platforms, news websites, blogs and many other online areas.
If you happen to click on an ad that catches your eye, the advertising platform will then charge the advertiser for that click.
It is primarily used in search engines, which tend to generate a lot of traffic.
Two PPC models are the most popular across the web:
• Flat-rate – Every click has a fixed amount.
• Bid-based – The amount on every click is actionable.
How PPC Works
PPC marketing is often based on keywords. This concept is inspired by search engines, which utilize the keywords you use to generate results.
It ensures that whatever ads pop up on your search results are somewhat linked to the content in your results.
Companies pay the publisher (Google, LinkedIn, Facebook etc.) depending on the number of clicks made on those keywords that could potentially lead to a sale.
It is a way of generating traffic indirectly for your website.
Even if a user does not click on an ad, it has knock-on effects such as generating stronger brand awareness and trust.
8 PPC Tips Advice and Recommendations:
The following information should give you a general idea of how to approach a PPC campaign.
It is information you can use on your own campaigns, though we highly recommend you use the skills of a PPC agency such as CreatorSEO. They can plan, manage and strategies the best PPC campongs for your business.
1. Choose a platform for your campaign
The first step to creating an Ad campaign is determining which platform is best for your business.
Where is your audience?
Google Ads is arguably the most used PPC platform, as it is where most people start their web journey.
LinkedIn and Facebook are two other huge PPC marketplaces.
You need to know where to advertise before you start so you do not waste time and money in the wrong place.
2. Know your target audience
PPC requires a measurable target. Every platform available has a specific type of audience.
LinkedIn is often used by professionals and job seekers, Facebook for those taking some time away from work etc.
Getting your audience right presents a higher chance of having better search volumes, which translates to higher clicks.
The analytics from the platforms you choose, along with strategic questioning and planning can help you determine your audience.
3. Choose what Ads to invest in
Display Ads can pop up on many websites, Search Ads appear based on the different types of keywords used on any search engine at any given time.
• Test your ads, what results do you get?
• How does your audience react to such ads?
• Have you A/B tested these ads?
Each platform has specified parameters for adverting so it’s important to know and understand these before you begin adverting.
4. Have a negative keywords list
Negative keywords carry as much weight as positive ones. They help prevent ads from popping up in unnecessary searches.
For example, if you are selling electronics, you can use some negative keywords such as second-hand, repaired or old electronics.
These negative keywords will broaden your audience base, translating to more clicks.
5. Choose high-performing keywords
To attain the best results from a PPC campaign, keep revising the keywords you use. Randomly check on the performance to determine which ones are the best to use.
There are good keyword analytic tools to help with that. They work by providing an analysis of which keywords rank the highest. Playing around with the top-ranking keywords has the potential to increase your brand visibility which can translate to sales.
Filter out keywords that are not clicked on or are clicked on but generate no sales. These might turn out to be a hidden overhead in your business
6. Use your SEO and SEM knowledge
Search Engine Optimization (SEO) and Search Engine Marketing (SEM) dominate other traffic generation strategies, this knowledge can be used within PPC.
Ensure the links used are relevant to the pages and that you have onsite content that meets the needs and expectations of visitors.
A poor website with an amazing ad campaign will only hurt your business.
Your SEO knowledge can aid in keyword generation.
7. Consider recommendations
Recommendations on Google Ads provide suggestions on how to optimize a PPC campaign. It shows optimization scores powered by the Google algorithm. Select recommendations that seem relevant to you and keep working on them to help increase your PPC.
8. Focus on device targeting
Statistics comparing Mobile and desktop users show that more users are now on mobile. To ensure that all your mobile sites load fast, compress your images but not to the extent of losing their original quality.
You need to ensure your ads can be displayed properly across all devices, but most importantly mobile devices.
Quality PPC campaigns are only successful after testing, trial and error and a lot of research.
Most businesses do not have the time to invest in learning about new advertising platforms, so it is a good idea to invest in a PPC agency which can do that for you.
If you do choose to follow your own PPC methods, then the advice above should help you on your way to creating a strong PPC campaign.
Otherwise, get in contact with CreatorSEO today so we can assist you right away.